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Hot Off The Press
Uncover tips to build an effective PR strategy, explore pitching best practices, and learn a thing or two.
3x The Success Rate of Your Media Pitches in 5 Steps
Uncover 5 steps to boost your media pitches and ensure they appeal to reporters and journalists.
Sep 11, 2024
Why Earned Media Is Critical in the Age of AI Search
Uncover the ways earned media can help brands appear in AI search results.
Aug 15, 2024
7 Media Relations Mistakes to Avoid
Discover the 7 most common mistakes that guarantee your media relations efforts are laid to rest.
Aug 8, 2024
SEO + PR: How Public Relations Drives Positive SEO Outcomes
A solid public relations program can significantly enhance your SEO and SERP ranking. Find out how.
Jul 24, 2024
7 Criteria of an Effective Cannabis Public Relations Firm
Explore the criteria you need to consider when selecting a cannabis PR firm and the key questions to ask when assessing them all.
Jun 5, 2024
Public Relations vs. Marketing: What's the Difference?
Discover the differences between public relations and marketing. Is one better than the other? Should you leverage both? Find out…
May 14, 2024
"How Can I Promote My Dispensary?" 3 Reasons Why Media Relations is Crucial For Cannabis Retail
Dive deep into media relations, what it is, and the 3 ways in which media relations is vital for cannabis retail success.
Apr 17, 2024
Cannabis Companies That Crush PR Have These 5 Traits
Discover distinct qualities that contribute to cannabis PR wins. Does your company have them?
Apr 11, 2024
Your Roadmap to Developing a Winning Cannabis PR Strategy
Get started on crafting a killer cannabis PR strategy with our Ultimate Playbook to Building a Winning PR Strategy for Cannabis Brands.
Apr 4, 2024
Potent Influence: The Impact of Social Proof on Cannabis Marketing
Social proof has the power to influence the purchase decisions of consumers. Here’s how to leverage it for your cannabis business.
Mar 28, 2024
7 Common Public Relations Mistakes to Avoid: A Closer Look at Why Your PR Strategy Fell Short
Wondering where and why your public relations strategy went awry? We’re diving into the 7 most common public relations mistakes to avoid.
Mar 21, 2024
How to Make the Most of Your Media Coverage: The Ultimate Post-Coverage Checklist
Our simple checklist will help you get the most value out of your earned media. Get your copy here!
Mar 13, 2024
When is the Right Time to Prioritize Public Relations for Your Cannabis Business?
Explore our tips on how to find the perfect time for your cannabis business to engage in strategic public relations.
Mar 7, 2024
Cannabis Marketing: Is PR the Missing Link in Your Marketing Strategy?
For cannabis businesses, PR is no longer a luxury item—it’s a must-have. Learn how to augment your cannabis marketing with strategic public
Feb 29, 2024
Elevating Your Cannabis Brand's PR Strategy in 2024: The Power of Personalized Media Outreach
Here's to 2024, where good PR is not just a trophy but a strategic imperative. Ready to to tackle your PR strategy and execution roadmap?
Jan 12, 2024
Navigating High Expectations: The 2024 PR Landscape for Cannabis Businesses
Explore the outlook and predictions for the public relations industry, with a focus on how these changes will impact cannabis businesses.
Dec 8, 2023
Enhance Your Media Pitches: Invest More Time in Researching Journalists
One key strategy that can enhance your rate of success when pitching the media is dedicating more time to researching the journalists.
Aug 3, 2023
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