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Hot Off The Press
Uncover tips to build an effective PR strategy, explore pitching best practices, and learn a thing or two.
Amplify Your Voice: Why Every Brand Needs a PR Strategy Before Q4
Discover how an intentional Q4 PR strategy sets your cannabis business up for a stronger close… and a smarter start to next year.
Aug 12
The PR Shift: Why Cannabis Brands Must Move Beyond Cannabis-Centric Media
You need a PR strategy that lives beyond the cannabis industry trades and taps into other channels such as hyper-local, regional, and national media. Here's how to do it.
Jul 29
Newsjacking in Cannabis: How to Responsibly Ride the Media Wave
Done right, newsjacking can position your brand as a credible thought leader. Done wrong, it can backfire fast. Here’s how to tap into the news cycle without losing your message (or your integrity).
Jul 15
CASE STUDY: Deeply Rooted, Widely Known: A PR Journey in Cannabis Retail with Silver Therapeutics
Unveil how PR helped Silver Therapeutics expand its brand profile in local and national media, secure coverage in high-impact publications, and communicate its unique operational philosophy.
Jul 8
Pitching with Purpose: How to Align Cannabis PR With Business Goals
Here’s how to pitch with purpose and align your cannabis PR with real, measurable outcomes.
Jun 24
Cannabis Media Spotlight Series: Q&A with Garrett Rudolph, Editor in Chief, Marijuana Venture
This week's Cannabis Media Spotlight features Garrett Rudolph, Editor in Chief of Marijuana Venture.
Jun 17
5 Ways Cannabis Companies Can Stay Media-Ready Year-Round
Here are five practical ways cannabis brands can build long-term media readiness and support a strong cannabis PR foundation.
Jun 9
CASE STUDY: Turning Up the Volume: How PR Gave CannaPlanners a Bigger Loudspeaker
Discover how we generated 1.6m total online coverage views in just 5 months for CannaPlanners.
Jun 4
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