Hot Off The Press

The cannabis industry moves quickly. New product categories explode overnight, consumer tastes shift, and social trends hit the market long before brands have time to prepare. It’s tempting to chase all of it. But while trend-chasing can create short bursts of attention, it rarely creates a brand people stick with.

As the cannabis industry moves from niche to mainstream, the role of public relations is evolving more rapidly than ever. It is no longer enough to land a single story and hope it moves the needle.

Marketing in cannabis isn’t for the faint of heart. Traditional ad channels are blocked, social media rules change overnight, and compliance adds friction at every turn. That leaves most brands stuck in a familiar debate: should you lean into earned media or pay to play?

In cannabis, trust is everything. Learn how consistent messaging, strategic media exposure, and brand clarity work together to protect and strengthen your company’s reputation in a fast-changing industry.

Here’s how to turn your next cannabis conference—think MJBizCon, NECANN, or Benzinga—into a media win.

PR is only valuable if you can measure it in a way that supports your business goals. Here's how to truly measure PR ROI.

Uncover how cannabis leaders can become go-to experts in their niche—often in as little as 90 days.

Discover how an intentional Q4 PR strategy sets your cannabis business up for a stronger close… and a smarter start to next year.