Blog | Public Relations

86% of Americans Know about CBD. What Will Leaders Do to Educate the Public?

86% of Americans know about CBD and 1 in 5 have used it, according to a new analysis by New Frontier Data. It's safe to say that CBD has ...

There's More to Public Relations Than What Meets The Eye: How PR Impacts Your Business Inside & Out

I had the pleasure of discussing how strategic public relations impacts a business inside and out with Brandon Bobart, Founder of Pisgah ...

COVID-19's Impact On How People Consume Cannabis & Why It Matters

Edibles are becoming more popular. According to a recent article from Business Insider, edible cannabis in the form of food, drink, and t...

Will Your Pitch Grab a Journalist's Attention? Get Your Media Pitch in Better Shape.

Pitches need to be relevant and targeted. They should be tapping into issues that audiences actually care about, and presented in unique w...

Picking the Right PR Agency: What You Need to Know

You've invested your time, resources, and put every ounce of your soul into building what you believe to be one of the most transparent, ...

3 Ways CBD Brands Can Boost Online Traffic & Sales During COVID-19

With no clear end in-sight of this COVID-19 business shutdown, CBD brands that had large chunks of brick-and-mortar revenue removed are l...

Maximizing Media Coverage: 4 Tips for CBD Brands

Earning your first interview in a publication that's well know and respected in your industry puts you at a new level. All of a sudden, y...

Is Your Brand's Voice Getting Lost in the Noise?

The cannabis space is filled with lots of great brands and interesting people that are working hard to make a difference in the way we ac...

How Do You Grab Consumers' Attention When They Ignore Your Ads?

Struggling to grab consumers' attention? Tired of running countless ads that deliver nothing but frustrating, flatline results? It's time...

3 Tips for Building Meaningful Relationships with the Media

Have you had enough of the "Let's hope we get lucky and this time it works out..." strategy? It's time you realize that the magic behind ...

Good Publicity Leads to More Revenue. Here's How.

Cashflow, revenue, sales, however you want to describe it, whatever you want to call it, these are the building blocks of a healthy found...

How Does Good Publicity Help Your Business Grow?

“What’s the return on my investment?” It’s what any smart business operator will and should ask before committing to anything related to ...

Earned Media Vs. Paid Media.

A good publicity story is undoubtedly more effective than a front page ad. Anyone can “buy attention” in today’s world of digital ads and...

5 Tips for Driving Interest from Media Outlets

It’s not always enough to just have a good story on your hands. You need to know how to present that story in a way that not only does it...

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