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Hot Off The Press
Uncover tips to build an effective PR strategy, explore pitching best practices, and learn a thing or two.


Brand Reputation in Cannabis: The Role of Consistency, Messaging, and Media
In cannabis, trust is everything. Learn how consistent messaging, strategic media exposure, and brand clarity work together to protect and strengthen your company’s reputation in a fast-changing industry.
Oct 7


How to Leverage Trade Shows for Media Coverage (Even Without a Booth)
Here’s how to turn your next cannabis conference—think MJBizCon, NECANN, or Benzinga—into a media win.
Sep 23


Media Metrics That Matter: How Brands Should Measure PR ROI
PR is only valuable if you can measure it in a way that supports your business goals. Here's how to truly measure PR ROI.
Sep 9


How to Build an Executive’s Thought Leadership Presence in 90 Days
Uncover how cannabis leaders can become go-to experts in their niche—often in as little as 90 days.
Aug 26


Amplify Your Voice: Why Every Brand Needs a PR Strategy Before Q4
Discover how an intentional Q4 PR strategy sets your cannabis business up for a stronger close… and a smarter start to next year.
Aug 12


The PR Shift: Why Cannabis Brands Must Move Beyond Cannabis-Centric Media
You need a PR strategy that lives beyond the cannabis industry trades and taps into other channels such as hyper-local, regional, and national media. Here's how to do it.
Jul 29


Newsjacking in Cannabis: How to Responsibly Ride the Media Wave
Done right, newsjacking can position your brand as a credible thought leader. Done wrong, it can backfire fast. Here’s how to tap into the news cycle without losing your message (or your integrity).
Jul 15


CASE STUDY: Deeply Rooted, Widely Known: A PR Journey in Cannabis Retail with Silver Therapeutics
Unveil how PR helped Silver Therapeutics expand its brand profile in local and national media, secure coverage in high-impact publications, and communicate its unique operational philosophy.
Jul 8
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