Hot Off The Press

Uncover tips to build an effective PR strategy, explore pitching best practices, and learn a thing or two.

1 day ago

The Importance of Mentorship in the Cannabis Industry

In the cannabis space, where the industry feels more like a community rather than a business sector, mentorship is the key to unfettered gro

Nov 26

Why Your Competitors are Getting Media Coverage and You're Not

Imagine seeing your competitor featured in a major publication… again. Meanwhile, your media outreach seems stuck in neutral. It’s a...

Nov 21

CASE STUDY: Maximizing Media Impact: How MBO Ventures Became a Trusted Name in Cannabis ESOPs

Discover how we generated 1.4m total online coverage views for MBO Ventures by securing placements in industry podcasts and publications as

Nov 15

CASE STUDY: Establishing Credibility in Cannabis: How Green Lane Helped Cali Sober Mom Gain Industry Recognition

Read about how we helped Cali Sober Mom founder, Monica Olano reach credible industry publications where she was able to authentically share

Nov 1

The Shift to Independent Media: Are We Witnessing the End of Legacy News?

Is the rise of independent media marking the end of legacy news? Learn more…

Oct 16

2 Truths & A Lie About Media Relations

Will you be able to tell which is true and which is false? Uncover the most common misconceptions about media relations in this blog.

Oct 9

6 Factors Contributing to Lackluster Press Release Performance

Why are your press releases not getting picked up by the media? It could be one of these six reasons.

Sep 18

CASE STUDY: Attracting Investors Through PR: The Green Lane Strategy That Elevated Sorting Robotics

Uncover why Sorting Robotics' CoS says, "Green Lane Communication represents what PR should be in the cannabis industry."