What We Do

We are a cannabis PR firm, serving as an extension of your marketing and communications team, focusing on PR and strategic media relations. Our team will help you intensify the visibility of your cannabis brand, amplify its reach, and establish credibility.

Learn how we can position your company as an industry leading authority, attracting more of the right opportunities for the right reasons.

Media Relations

Want your story to be heard and seen by the masses? We’ll help you secure valuable media coverage from feature stories in top-tier publications to mentions in industry-specific articles, and guest spots on podcasts. Together, we’ll craft a compelling narrative that resonates with your target audience(s) as well as key journalists and media outlets.

Media Training

Not sure how to speak to the media? Scared to answer questions in real time on a podcast? We got your back. Our years of experience enabled us to develop a comprehensive list of media dos and don’ts. On an ongoing basis, we’ll train you on best practices to ensure you feel comfortable crushing each media opportunity.

Proactive Pitching

Media opportunities don’t just fall from the sky into your lap. We know how to connect with journalists and reporters to proactively pitch your story, product launch, capital raise, etc. From press release distribution to personalizing dozens of pitches to attract top reporters, we develop a pitching strategy that doesn’t go unnoticed.

Thought Leadership

We take public relations beyond the press release. We’ll establish you as a thought leader in your respective market, increasing your own credibility as well as that of your business. We'll work with you to identify the topics and themes that are most relevant to your business and audience, and help you craft content and secure media opportunities that sets you apart from your competition.

Speaking Engagements

Have a lot to say about a pressing topic in the industry? We’ll take on the task of pitching you for a speaking session at an industry conference or event. With the application solely in our court, all you have to do is prepare your presentation for when you get selected to speak.

Award Submissions

You and your team have accomplished incredible things. It’s time to get the recognition your brand deserves. We’ll handle all award submissions from the biggest names in the industry. Cheers to you!

What You Get

Earned Media

What is earned media? Why should you care? Earned media is the most credible and surefire way of promoting your brand. It's the Forbes article you discovered on LinkedIn this morning featuring a new cannabis beverage. It's the podcast episode you listened to where an industry expert shared their best tips for packaging cannabis products. It's everywhere.

One small (potentially unnoticeable) ad in a mainstream industry publication can cost you thousands. With earned media, you can secure a full page article or magazine cover and "pay" for it all by simply having a great story to tell.

For cannabis businesses especially, earned media is a crucial aspect of your marketing strategy as advertising restrictions can often inhibit your marketing initiatives.

It's time your brand's story is told. Work with us to amplify brand awareness, build trust, and establish credibility.

Get Started

"Mike secured an impressive number of earned media opportunities for the ProCanna team in a short amount of time, including ongoing commitments from industry-specific outlets. His work has garnered ProCanna positive attention in a market that can be noisy to say the least, and positioned ProCanna as a trusted resource within the cannabis industry. He is a pleasure to work with. Highly recommend!"

Dede Perkins

Co-Founder and CEO, ProCanna

"Mike and his team are top notch professionals. They can deliver results within multiple mediums, within multiple levels (state, local, regional, national, etc.), across a wide variety of publications. Not only that, but they are easy to work with and are passionate about cannabis PR. Highly recommend!"

Brandon Bobart

Founder, Pisgah Peaks Ventures

"Green Lane Communication has helped me grow from a single location startup to a business with 3 retail stores, a warehouse that services over one hundred other business accounts and a robust e-commerce site. By taking the time to understand our values, Green Lane developed and executed a strategy that delivered measurable returns. With so much noise in both the cannabis and PR space, it was a relief to have a team dedicated to finding innovative solutions to achieving our goals."

Jennifer Babaian

Founder and CEO, 7 Leaf Clover