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Coverage secured where credibility matters.
This isn’t PR for everyone. And that’s intentional.
How We Build Authority
We work with leaders who already understand that credibility is built, not claimed.
That visibility without clarity creates risk, and that the right coverage, used well, compounds over time.
If you’re looking for stunts or shortcuts, we’re not the right partner.
If you’re looking to build trust, influence, and long-term authority, we should talk.
01
STRATEGIC NARRATIVE FOUNDATION
Clarity before visibility. Always.
This is a senior-level strategic engagement designed to define your narrative, positioning, and authority.
02
FOUNDATION AUTHORITY
Credible. Coherent. Ready to be taken seriously. This is for companies who know they should be using PR but aren’t getting consistent value from it yet.
03
CATEGORY LEADERSHIP
Recognized. Referenced. Sought out.
This is for companies that already have momentum and want their visibility to support growth, fundraising, or partnerships.
04
MARKET AUTHORITY & INFLUENCE
Influence. Restraint. Control.
This is for companies operating where visibility carries real upside and real risk.
We operate where the stakes are real.
Our work centers on companies building and operating complex systems including cannabis, fintech, robotics, artificial intelligence, automation, and in environments shaped by regulation, scrutiny, and rapid change.
When the margin for error is slim, clarity is the standard.
SERVING INDUSTRY & CATEGORY LEADERS
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"Prior to collaborating with
Green Lane Communication,
our public presence was virtually nonexistent."
Green Lane Communication has been an invaluable asset in propelling our company to achieve substantial brand recognition.
Prior to collaborating with Green Lane Communication, our public presence was virtually nonexistent. From the very beginning of our partnership, Mike and the GLC team expertly crafted a compelling narrative that showcased both my journey as a founder and my company's ambitious vision.
Now, six months into our fruitful engagement, I am not only pleased with his exceptional work but also confident in our continued collaboration for the foreseeable future.
-Nohtal Partansky, Co-Founder & CEO, Sorting Robotics
We’re drawn to businesses built on real work.
That might look like an industrial automation company founded by a former NASA engineer. Or a fintech platform operating under heavy regulatory oversight. These aren’t stories you “spin.” They’re stories you frame correctly and consistently.
That’s what we do.
The clients we do our best work with tend to have:
01
Serious operators at the helm
02
Complex solutions that require clarity
03
Stories rooted in expertise
"Green Lane Communication's creativity and ability to think outside the box have been invaluable. No two media opportunities were the same, and each one was carefully crafted to showcase our business in a fresh and relevant way. Our work with Green Lane has undoubtedly strengthened our brand’s presence and future business opportunities. The opportunities we were given allowed us to showcase that, strengthening our credibility and connections in the industry."
-Yasha Shamayeli, Director of Marketing, LeafyPack
“The work we’ve done with Green Lane has laid a strong foundation for my brand, and I’m confident it will continue to pay off in the long term as people recognize my name and associate it with expertise.”
-Darren Gleeman, Managing Partner, MBO Ventures
"Having worked with several PR agencies prior to Green Lane Communication, I can confidently say that Green Lane beats them all by a mile. The work ethic and communication are excellent, but most importantly, the results produced are exceptional. This is the best PR firm serving the cannabis industry, hands down!"
-Johnathan McFarlane, VP of Sales & Marketing, RollPros
