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ABOUT US
Green Lane Communication helps the leaders building the infrastructure of the cannabis industry control how they’re understood.
We work with founders and executive teams operating in complex, highly regulated environments where credibility matters and scrutiny is constant. Through disciplined earned media and thought leadership, we help serious companies build authority with the audiences that matter most.
Our belief is simple: visibility without positioning is risk.
Attention alone doesn’t build credibility. Positioning does.
We partner with leaders who understand that headlines are only valuable if they translate into trust, influence, and staying power.
Pressure tested. Purpose driven.
We’ve spent years working alongside founders and executive teams in environments where scrutiny is constant and trust is earned slowly.
That experience shapes how we show up: calm, prepared, and accountable.
Michael Mejer
Founder
Kayla Mejer
Head of Operations
DeShawn White
Executive Assistant
"There is an art and nuance to media and public relations.
Some have it, others merely claim it... Mike and the Green Lane team possess both in equal, balanced measure."
There is an art and nuance to media and public relations. Some have it, others merely claim it. It has been my experience that Mike and the Green Lane team possess both in equal, balanced measure. A rare and welcomed combination that has proven to be exceptionally effective when it is so critical to hit the right notes in the wide ranging eco-chambers of opinions and wild hopes. That balance, without shying away, is what makes them such a valuable partner for us.
Kevin Hart, Founder & CEO, Green Check
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Senior-Level Strategy. Proven Pattern Recognition.
Green Lane Communication has spent years developing the pattern recognition that allows us to:
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Anticipate media narratives before they emerge
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Translate complex or sensitive topics into credible stories
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Position founders as trusted authorities, not promotional voices
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Protect and strengthen reputations in a volatile landscape
We don’t operate as a task-based PR vendor. We operate as a strategic extension of your leadership team to help you make smarter decisions about visibility, messaging, and momentum.
