Hot Off The Press

Every year in cannabis PR feels kinetic, but 2025 felt different. The pace of the news cycle accelerated, the stakes of getting the story right increased, and the space between a successful campaign and a forgettable one widened. Headlines were written as much by policymakers and consolidation as by product innovation, and brands that succeeded did so because they were disciplined—not loud.

The cannabis industry moves quickly. New product categories explode overnight, consumer tastes shift, and social trends hit the market long before brands have time to prepare. It’s tempting to chase all of it. But while trend-chasing can create short bursts of attention, it rarely creates a brand people stick with.

As the cannabis industry moves from niche to mainstream, the role of public relations is evolving more rapidly than ever. It is no longer enough to land a single story and hope it moves the needle.

Marketing in cannabis isn’t for the faint of heart. Traditional ad channels are blocked, social media rules change overnight, and compliance adds friction at every turn. That leaves most brands stuck in a familiar debate: should you lean into earned media or pay to play?

In cannabis, trust is everything. Learn how consistent messaging, strategic media exposure, and brand clarity work together to protect and strengthen your company’s reputation in a fast-changing industry.

Here’s how to turn your next cannabis conference—think MJBizCon, NECANN, or Benzinga—into a media win.

PR is only valuable if you can measure it in a way that supports your business goals. Here's how to truly measure PR ROI.

Uncover how cannabis leaders can become go-to experts in their niche—often in as little as 90 days.

Discover how an intentional Q4 PR strategy sets your cannabis business up for a stronger close… and a smarter start to next year.

We’re recapping the top 9 things we learned and/or were reinforced from this year’s MJBizCon.

In the cannabis space, where the industry feels more like a community rather than a business sector, mentorship is the key to unfettered gro

Is the rise of independent media marking the end of legacy news? Learn more…

Uncover the ways earned media can help brands appear in AI search results.

A solid public relations program can significantly enhance your SEO and SERP ranking. Find out how.

Discover the differences between public relations and marketing. Is one better than the other? Should you leverage both? Find out…

Dive deep into media relations, what it is, and the 3 ways in which media relations is vital for cannabis retail success.

Social proof has the power to influence the purchase decisions of consumers. Here’s how to leverage it for your cannabis business.

For cannabis businesses, PR is no longer a luxury item—it’s a must-have. Learn how to augment your cannabis marketing with strategic public