Blog

Uncover tips to build an effective PR strategy, explore pitching best practices, and learn a thing or two.

Why Earned Media Is Critical in the Age of AI Search

Uncover the ways earned media can help brands appear in AI search results.

SEO + PR: How Public Relations Drives Positive SEO Outcomes

A solid public relations program can significantly enhance your SEO and SERP ranking. Find out how.

Public Relations vs. Marketing: What's the Difference?

Discover the differences between public relations and marketing. Is one better than the other? Should you leverage both? Find out…

"How Can I Promote My Dispensary?" 3 Reasons Why Media Relations is Crucial For Cannabis Retail

Dive deep into media relations, what it is, and the 3 ways in which media relations is vital for cannabis retail success.

Potent Influence: The Impact of Social Proof on Cannabis Marketing

Social proof has the power to influence the purchase decisions of consumers. Here’s how to leverage it for your cannabis business.

Cannabis Marketing: Is PR the Missing Link in Your Marketing Strategy?

For cannabis businesses, PR is no longer a luxury item—it’s a must-have. Learn how to augment your cannabis marketing with strategic public