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Hot Off The Press
Uncover tips to build an effective PR strategy, explore pitching best practices, and learn a thing or two.
Earned Media vs. Paid Media in Cannabis: What Actually Moves the Needle?
Marketing in cannabis isn’t for the faint of heart. Traditional ad channels are blocked, social media rules change overnight, and compliance adds friction at every turn. That leaves most brands stuck in a familiar debate: should you lean into earned media or pay to play?
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Brand Reputation in Cannabis: The Role of Consistency, Messaging, and Media
In cannabis, trust is everything. Learn how consistent messaging, strategic media exposure, and brand clarity work together to protect and strengthen your company’s reputation in a fast-changing industry.
Oct 7
How to Leverage Trade Shows for Media Coverage (Even Without a Booth)
Here’s how to turn your next cannabis conference—think MJBizCon, NECANN, or Benzinga—into a media win.
Sep 23
Media Metrics That Matter: How Brands Should Measure PR ROI
PR is only valuable if you can measure it in a way that supports your business goals. Here's how to truly measure PR ROI.
Sep 9
How to Build an Executive’s Thought Leadership Presence in 90 Days
Uncover how cannabis leaders can become go-to experts in their niche—often in as little as 90 days.
Aug 26
Amplify Your Voice: Why Every Brand Needs a PR Strategy Before Q4
Discover how an intentional Q4 PR strategy sets your cannabis business up for a stronger close… and a smarter start to next year.
Aug 12
9 Things We Learned From MJBizCon 2024
We’re recapping the top 9 things we learned and/or were reinforced from this year’s MJBizCon.
Dec 10, 2024
The Importance of Mentorship in the Cannabis Industry
In the cannabis space, where the industry feels more like a community rather than a business sector, mentorship is the key to unfettered gro
Dec 3, 2024
The Shift to Independent Media: Are We Witnessing the End of Legacy News?
Is the rise of independent media marking the end of legacy news? Learn more…
Nov 1, 2024
Why Earned Media Is Critical in the Age of AI Search
Uncover the ways earned media can help brands appear in AI search results.
Aug 15, 2024
SEO + PR: How Public Relations Drives Positive SEO Outcomes
A solid public relations program can significantly enhance your SEO and SERP ranking. Find out how.
Jul 24, 2024
Public Relations vs. Marketing: What's the Difference?
Discover the differences between public relations and marketing. Is one better than the other? Should you leverage both? Find out…
May 14, 2024
"How Can I Promote My Dispensary?" 3 Reasons Why Media Relations is Crucial For Cannabis Retail
Dive deep into media relations, what it is, and the 3 ways in which media relations is vital for cannabis retail success.
Apr 17, 2024
Potent Influence: The Impact of Social Proof on Cannabis Marketing
Social proof has the power to influence the purchase decisions of consumers. Here’s how to leverage it for your cannabis business.
Mar 28, 2024
Cannabis Marketing: Is PR the Missing Link in Your Marketing Strategy?
For cannabis businesses, PR is no longer a luxury item—it’s a must-have. Learn how to augment your cannabis marketing with strategic public
Feb 29, 2024
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