Hot Off The Press

The cannabis industry moves quickly. New product categories explode overnight, consumer tastes shift, and social trends hit the market long before brands have time to prepare. It’s tempting to chase all of it. But while trend-chasing can create short bursts of attention, it rarely creates a brand people stick with.

As the cannabis industry moves from niche to mainstream, the role of public relations is evolving more rapidly than ever. It is no longer enough to land a single story and hope it moves the needle.

Marketing in cannabis isn’t for the faint of heart. Traditional ad channels are blocked, social media rules change overnight, and compliance adds friction at every turn. That leaves most brands stuck in a familiar debate: should you lean into earned media or pay to play?

In cannabis, trust is everything. Learn how consistent messaging, strategic media exposure, and brand clarity work together to protect and strengthen your company’s reputation in a fast-changing industry.

Here’s how to turn your next cannabis conference—think MJBizCon, NECANN, or Benzinga—into a media win.

PR is only valuable if you can measure it in a way that supports your business goals. Here's how to truly measure PR ROI.

Uncover how cannabis leaders can become go-to experts in their niche—often in as little as 90 days.

Discover how an intentional Q4 PR strategy sets your cannabis business up for a stronger close… and a smarter start to next year.

You need a PR strategy that lives beyond the cannabis industry trades and taps into other channels such as hyper-local, regional, and national media. Here's how to do it.

Done right, newsjacking can position your brand as a credible thought leader. Done wrong, it can backfire fast. Here’s how to tap into the news cycle without losing your message (or your integrity).

Here’s how to pitch with purpose and align your cannabis PR with real, measurable outcomes.

Here are five practical ways cannabis brands can build long-term media readiness and support a strong cannabis PR foundation.

Explore how strategic PR can be a powerful tool when raising capital for your cannabis business.

Here are five legendary success stories where the right PR strategy turned cannabis companies into recognized industry powerhouses.

Boutique PR firms are a fantastic option for growing companies that are ready to take their brand to the next level.

We’re recapping the top 9 things we learned and/or were reinforced from this year’s MJBizCon.

In the cannabis space, where the industry feels more like a community rather than a business sector, mentorship is the key to unfettered gro

Is the rise of independent media marking the end of legacy news? Learn more…

Will you be able to tell which is true and which is false? Uncover the most common misconceptions about media relations in this blog.

Why are your press releases not getting picked up by the media? It could be one of these six reasons.