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Hot Off The Press
Uncover tips to build an effective PR strategy, explore pitching best practices, and learn a thing or two.
Dec 10, 2024
9 Things We Learned From MJBizCon 2024
We’re recapping the top 9 things we learned and/or were reinforced from this year’s MJBizCon.
Dec 3, 2024
The Importance of Mentorship in the Cannabis Industry
In the cannabis space, where the industry feels more like a community rather than a business sector, mentorship is the key to unfettered gro
Nov 1, 2024
The Shift to Independent Media: Are We Witnessing the End of Legacy News?
Is the rise of independent media marking the end of legacy news? Learn more…
Oct 16, 2024
2 Truths & A Lie About Media Relations
Will you be able to tell which is true and which is false? Uncover the most common misconceptions about media relations in this blog.
Oct 9, 2024
6 Factors Contributing to Lackluster Press Release Performance
Why are your press releases not getting picked up by the media? It could be one of these six reasons.
Sep 11, 2024
3x The Success Rate of Your Media Pitches in 5 Steps
Uncover 5 steps to boost your media pitches and ensure they appeal to reporters and journalists.
Aug 15, 2024
Why Earned Media Is Critical in the Age of AI Search
Uncover the ways earned media can help brands appear in AI search results.
Aug 8, 2024
7 Media Relations Mistakes to Avoid
Discover the 7 most common mistakes that guarantee your media relations efforts are laid to rest.
Jul 24, 2024
SEO + PR: How Public Relations Drives Positive SEO Outcomes
A solid public relations program can significantly enhance your SEO and SERP ranking. Find out how.
Jun 5, 2024
7 Criteria of an Effective Cannabis Public Relations Firm
Explore the criteria you need to consider when selecting a cannabis PR firm and the key questions to ask when assessing them all.
May 14, 2024
Public Relations vs. Marketing: What's the Difference?
Discover the differences between public relations and marketing. Is one better than the other? Should you leverage both? Find out…
Apr 17, 2024
"How Can I Promote My Dispensary?" 3 Reasons Why Media Relations is Crucial For Cannabis Retail
Dive deep into media relations, what it is, and the 3 ways in which media relations is vital for cannabis retail success.
Apr 11, 2024
Cannabis Companies That Crush PR Have These 5 Traits
Discover distinct qualities that contribute to cannabis PR wins. Does your company have them?
Apr 4, 2024
Your Roadmap to Developing a Winning Cannabis PR Strategy
Get started on crafting a killer cannabis PR strategy with our Ultimate Playbook to Building a Winning PR Strategy for Cannabis Brands.
Mar 28, 2024
Potent Influence: The Impact of Social Proof on Cannabis Marketing
Social proof has the power to influence the purchase decisions of consumers. Here’s how to leverage it for your cannabis business.
Mar 21, 2024
7 Common Public Relations Mistakes to Avoid: A Closer Look at Why Your PR Strategy Fell Short
Wondering where and why your public relations strategy went awry? We’re diving into the 7 most common public relations mistakes to avoid.
Mar 13, 2024
How to Make the Most of Your Media Coverage: The Ultimate Post-Coverage Checklist
Our simple checklist will help you get the most value out of your earned media. Get your copy here!
Mar 7, 2024
When is the Right Time to Prioritize Public Relations for Your Cannabis Business?
Explore our tips on how to find the perfect time for your cannabis business to engage in strategic public relations.
Feb 29, 2024
Cannabis Marketing: Is PR the Missing Link in Your Marketing Strategy?
For cannabis businesses, PR is no longer a luxury item—it’s a must-have. Learn how to augment your cannabis marketing with strategic public
Jan 12, 2024
Elevating Your Cannabis Brand's PR Strategy in 2024: The Power of Personalized Media Outreach
Here's to 2024, where good PR is not just a trophy but a strategic imperative. Ready to to tackle your PR strategy and execution roadmap?
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