Hot Off The Press

Discover how an intentional Q4 PR strategy sets your cannabis business up for a stronger close… and a smarter start to next year.

You need a PR strategy that lives beyond the cannabis industry trades and taps into other channels such as hyper-local, regional, and national media. Here's how to do it.

Done right, newsjacking can position your brand as a credible thought leader. Done wrong, it can backfire fast. Here’s how to tap into the news cycle without losing your message (or your integrity).

Here’s how to pitch with purpose and align your cannabis PR with real, measurable outcomes.

Here are five practical ways cannabis brands can build long-term media readiness and support a strong cannabis PR foundation.

Explore how strategic PR can be a powerful tool when raising capital for your cannabis business.

Here are five legendary success stories where the right PR strategy turned cannabis companies into recognized industry powerhouses.

Boutique PR firms are a fantastic option for growing companies that are ready to take their brand to the next level.

We’re recapping the top 9 things we learned and/or were reinforced from this year’s MJBizCon.

In the cannabis space, where the industry feels more like a community rather than a business sector, mentorship is the key to unfettered gro

Is the rise of independent media marking the end of legacy news? Learn more…

Will you be able to tell which is true and which is false? Uncover the most common misconceptions about media relations in this blog.

Why are your press releases not getting picked up by the media? It could be one of these six reasons.

Uncover 5 steps to boost your media pitches and ensure they appeal to reporters and journalists.

Uncover the ways earned media can help brands appear in AI search results.

Discover the 7 most common mistakes that guarantee your media relations efforts are laid to rest.

A solid public relations program can significantly enhance your SEO and SERP ranking. Find out how.

Explore the criteria you need to consider when selecting a cannabis PR firm and the key questions to ask when assessing them all.

Discover the differences between public relations and marketing. Is one better than the other? Should you leverage both? Find out…

Dive deep into media relations, what it is, and the 3 ways in which media relations is vital for cannabis retail success.