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What makes one cannabis business stand out among the rest? Is it product differentiation? Marketing? Price? It's likely all the above all at once, plus a killer public relations (PR) strategy.
The real question is, why do some companies with great PR teams and strategies still fall by the wayside? The answer might be more subtle than you'd think.
Over the years, we’ve discovered that our happiest clients possess distinct qualities that contribute to their PR wins. That's why we created a list of these five key qualities in our infographic.
Explore the Top 5 Qualities of Cannabis Companies That Crush PR
Final Thoughts
As the cannabis industry continues to evolve, these qualities will remain essential for businesses, brands, and subject matter experts striving to make a positive impact on the industry, community, as well as their own businesses.
Do you and your team have these necessary traits? Ready to start your PR journey? Get in touch with us.