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As Sorting Robotics, the premier industrial automation technology company for the cannabis industry entered the cannabis market and began selling products, the team quickly realized a retained public relations firm would become an essential tool, especially when it came to fundraising. To build credibility with investors, the Sorting Robotics team needed a PR partner to help them secure impactful press coverage in industry and mainstream publications.
Ultimately, they chose to work with Green Lane Communication as they felt we demonstrated a strong ability to listen to their needs and execute effectively. “We felt confident in his direct approach, as opposed to larger firms where we might have been assigned a junior account manager who lacked meaningful media relationships,” said Andrew Wells, Chief of Staff, Sorting Robotics. “Green Lane Communication represents what PR should be in the cannabis industry. It shouldn't require extensive due diligence on the firm—results should speak for themselves, and with Green Lane, they do.”
Together, we generated:
2.7m total online coverage views
1.1b total monthly unique website visitors to all publishing websites
163.1k coverage views on social
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