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6 Factors Contributing to Lackluster Press Release Performance
Why are your press releases not getting picked up by the media? It could be one of these six reasons.
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Cannabis Public Relations
With PR strategies tailored to each client, we help cannabis companies, subject matter experts, and industry leaders amplify brand awareness, build stakeholder trust, and establish credibility.
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"Prior to collaborating with GLC, our public presence was virtually nonexistent."
"Mike has been an invaluable asset in propelling our company to achieve substantial brand recognition. Prior to collaborating with Green Lane Communication, our public presence was virtually nonexistent. I must admit, I was hesitant to invest in PR, given the numerous accounts from fellow founders who spent $10,000 a month without witnessing any return on investment. However, from the very beginning of our partnership, Mike expertly crafted a compelling narrative that showcased both my journey as a founder and my company's ambitious vision. Now, six months into our fruitful engagement, I am not only pleased with his exceptional work but also confident in our continued collaboration for the foreseeable future."
Nohtal Partansky
Co-Founder & CEO, Sorting Robotics
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"... proactive communications experts..."
"Our experience working with Green Lane Communication has been exceptional. Mike and his team are proactive communications experts, actively seeking media opportunities that align with our company mission and support our brand strategy. His network within the cannabis media landscape has secured us a wide range of coverage that has expanded our brand recognition in this ever-evolving industry."
Staci Firios
Chief Marketing Officer, Green Check
"... beats them all by a mile."
"Having worked with several PR agencies prior to Green Lane, I can confidently say that Mike beats them all by a mile. His work ethic and communication are excellent, but most importantly, the results he produces are exceptional. He is the best PR professional in the cannabis industry, hands down!"
Johnathan McFarlane
Vice President of Sales & Marketing, RollPros
"The process was effortless and felt natural..."
"Mike landed us on our dream publication where we genuinely told our story which allowed us to show the cannabis world why our company and mission will positively affect the industry for years to come. The process was effortless and felt natural. I hope to work with Mike again in the future and strongly recommend his services to anyone in the cannabis industry who’s looking to get their story told and raise awareness about what they do."
Louis Masensi
Co-Founder, touCanna
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