CASE STUDY: Turning Up the Volume: How PR Gave CannaPlanners a Bigger Loudspeaker

Prior to engaging with Green Lane Communication, CannaPlanners had explored public relations options but found traditional PR agencies to be cost-prohibitive.

Their marketing efforts were largely confined to internal channels, such as social media and customer reviews. As the company grew, it became clear that expanding their marketing mix through external validation and earned media would be a necessary step toward scaling.

“We weren’t dealing with a specific problem—it was more about adding new channels as part of scaling the company,” said Will Read, Founder and CEO of CannaPlanners. “We needed to amplify the validation points we were already creating on our own.”

So they came to GLC to build a strategic PR program.

Green Lane Communication provided CannaPlanners with a comprehensive PR program that included:

• Strategic media relations and pitching

• Thought leadership placement in national publications Podcast bookings and guest opportunities

• Ongoing consulting and PR campaign management

• Transparent reporting to highlight performance and ROI

The relationship was rooted in responsiveness, consistency, and a shared commitment to building a meaningful public relations strategy leading to coverage in mainstream publications such as Rolling Stone.

In 5 months, we generated:

• 1.6m total online coverage views

• 19.9k coverage views on social

• 30+ media placements

Learn more by checking out the complete case study here.