CASE STUDY: Deeply Rooted, Widely Known: A PR Journey in Cannabis Retail with Silver Therapeutics

Prior to engaging Green Lane, Silver Therapeutics, the Northeast’s premier cannabis curator and privately held, locally owned and operated retailer, had limited experience with public relations and had not implemented a comprehensive PR strategy for its brand.

Green Lane stepped in as Silver’s first dedicated PR partner, providing full-spectrum media relations support that included strategic storytelling, proactive press outreach, and reputation management.

The collaboration helped Silver elevate its brand profile in local and national media, secure coverage in high-impact publications, and communicate its unique operational philosophy centered around community, sustainability, and integrity.

The partnership not only enhanced Silver Therapeutics’ external brand perception but also boosted internal morale, instilling pride across its teams.

With consistent communication, professional service, and measurable results delivered through detailed reporting, Green Lane became a trusted extension of the Silver Therapeutics team.

Here's what we accomplished:

• 4.1m total online coverage views

• 65.3k coverage views on social

• 65+ media placements

For complete details, read the full case study here.