CASE STUDY: Building a Global Audience Through Strategic Media & Public Relations

Prior to working with Green Lane Communication, the Grove Bags team vetted mainstream PR firms, which they found often only prioritize high-paying clients and lack cannabis industry expertise. For a small-to-medium-sized business, Grove Bags needed an outsourced PR firm with a reasonable price, a steady flow of high-quality media placements, and overall great value.

Through a recommendation from a colleague, Lance Lambert, Grove Bags’ CMO, found Green Lane Communication.

Through strategic media and public relations initiatives, Green Lane Communication helped Grove Bags reach new audiences, establishing the brand as an authoritative figure in the cannabis space. By securing three to four engagements per month at minimum, Green Lane consistently delivered, through press releases, product reviews, podcast interviews, or bylines.

“Green Lane brought the perseverance and dedication we needed to stay on top of PR opportunities and, better yet, understood the unique challenges of the cannabis sector,” said Lambert. “The price was reasonable, especially compared to other firms that charge exorbitant fees with little return. Green Lane provided great value and truly delivered on our needs.”

In just 12 months, we generated:

• 3.1b total monthly unique website visitors

• 20.9m total online coverage views

• 94.1k coverage views on social

• 60+ media placements

Read the complete case study below: