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Before working with Green Lane, Darren Gleeman, Managing Partner of MBO Ventures, tried reaching out to journalists via email on his own, attempting to get involved in podcasts and similar opportunities. However, as a managing partner of an investment bank, he didn’t have time to dedicate to proper media outreach.
“I wanted someone with a network larger than mine—someone who could get me on podcasts, in publications, and beyond,” said Darren. “It’s about having the right connections and the know-how to pitch effectively.”
Since working with Green Lane, MBO Ventures and Darren have been featured in over 40 podcasts and media placements, which exceeded the client’s expectations. “I wasn’t even aware it had reached that many until I saw the results report, and achieving that level of exposure was my ultimate goal,” said Darren.
Together, we generated:
1.4m total online coverage views
38.9k coverage views on social
40+ media placements
Read the full case study below:
