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On this episode of the Mejer Journey, we sit down with David Ratner of Ratner PR, who has over 25 years of experience focused on book publicity, brand and thought leadership development, relationship building, and consulting related to the publishing industry. David is the former president of one of the country’s largest book PR agencies where he built strong relationships throughout the publishing industry and worked with hundreds of best-selling authors from all genres. He's a strong believer in “partnership” vs. “vendorship” and works with his clients to customize the most appropriate and efficient campaigns based on their goals, needs, and budgets. He’s also been a featured speaker at a number of publishing conferences and is well respected for his knowledge of the industry. Tune in to the full conversation to uncover insights into utilizing a book to help build brand equity for your name, brand, and business.