_edited.png)
On this episode of the Mejer Journey Podcast, we sit down with DiAnA McElroy, CEO of Higher High, a consulting firm focused on the marketing needs of the cannabis industry and patient advocacy. Throughout our conversation, we talk about a full spectrum of needs that cannabis businesses are challenged with. All the way from cannabis patient advocacy, education, building community, and more, DiAnA sheds light on how her and her firm have been able to support cannabis businesses and help them overcome the negative stigma associated with opening the doors to a new dispensary in an area less accepting of the plant than others.