_edited.png)
On this episode of the Mejer Journey Podcast, Gretchen Giles, a Senior Account Executive at Grasslands: A Journalism-Minded Agency, joins the show! Throughout our conversation, Gretchen takes us down the path of what attracted her to the cannabis community and industry. We talk about the importance of building a brand narrative, storytelling, and how those elements (among many more!) play a critical role in an organization's public relations strategy.