Episode 12: The Cannabis Media Landscape, PR, and Earned Media with Rachelle Gordon
On this episode of A Mejer Journey, Rachelle Gordon, cannabis Writer, joins the show and shares her perspective on the current cannabis media landscape, public relations, and earned media. Rachelle shares her perspective from the point of view of someone who continuously is pitched to write about different products, entrepreneurs, and companies. Rachelle discusses the importance of raising awareness, especially when you have a life-changing product or offering that can make a positive impact. Before we dive into the media landscape, Rachelle lets us in on her interesting path that led her to working in the cannabis industry.