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The process of getting published is time-consuming and complex for a company founder to tackle on their own, when they have a million other priorities and to dos. Struggling to find the time to execute a PR program on her own, Monica Olano, founder of Cali Sober Mom was looking for a PR partner who truly understood her—her background, challenges, and vision—and could tell her story authentically, even when she wasn’t in the room. She wanted someone who would invest the time to build relationships, craft pitches, and secure media placements.
And after following Michael Mejer, Green Lane’s founder on LinkedIn for a while, Monica watched closely how he engaged with the cannabis industry and how thoughtfully he approached topics. “His insights and connections impressed me, and I felt confident he had the experience and dedication I needed in a PR partner,” said Monica.
Since then, Green Lane Communication has helped Monica reach credible industry publications where she was able to authentically share her brand’s mission and purpose, showing that Cali Sober Mom is not here to make a quick profit but to make a meaningful impact.
In just 4 months, we accomplished:
226.8k Total Online Coverage Views
110.4M Total Monthly Unique Website Visitors to All Publishing Websites
20.5k Coverage Views on Social
Read the complete case study below:
