Have you had enough of the "Let's hope we get lucky and this time it works out..." strategy?
It's time you realize that the magic behind PR isn't luck, it's having a clearly defined strategy in place, and a team that knows exactly how to execute.
Here are 3 tips that will help you build meaningful relationships with the media that'll pay out dividends forever while eliminating the mentally depleting "Here goes nothing, hopefully we get lucky..." approach to earning media coverage for your brand.
Do Your Research
Don't be lazy. Before you send anything to anyone, you need to do your research. You don't want to be known as the person who spams reporters, editors, and journalists with useless information that doesn't pertain to them. It'll come back to haunt you.
Identify the outlets you want to reach, who it is you need to get in touch with, and how to communicate in a way with them that doesn't give off the impressions that you're just looking out for your best interest.
Respect Others' Time
Time is the most precious asset anyone of us possesses. Don't waste others' time by sending your press releases to those who aren't writing about your subject matter or those who said they weren't interested in covering your particular topic at this time. There's a difference between being persistent and following up and simply wasting ones time.
Don't burn any bridges by disrespectfully wasting their time. Who knows, maybe one day you'll have a story right up their ally. Build long-term relationships, and respect their time by not wasting it.
Show That You Care
This goes back to doing your research. By doing your research you'll know what the reporter, editor, or journalist typically writes about. Don't be hesitant to send them a news tip or to connect them with someone you know would be a good fit for a subject matter they're covering.
They'll be much more likely to consider working with you and featuring your story down the road if they see you genuinely care about them. It's a two-way street.
Don't have the time or team in place to handle your brand's earned media coverage?
Send an email to Mike@GreenLaneCommunication.com to learn more about getting started with a tailored publicity campaign that'll help you get your name seen, voice heard, and brand built.