Episode 84: Dee Sidhu, CMO Humboldt Family Farms

Today’s guest is Dee Sidhu, a dynamic leader and proud native of Los Angeles. His entrepreneurial spirit led him into the music industry, where he helped build an indie record label now recognized worldwide as the acclaimed Funk Volume. Collaborating with industry label mates like Hopsin, Dizzy Wright, and more, leaving an unforgettable mark on independent hip-hop.

Driven by a passion for his hometown, he assisted in jump-starting a creative agency in Los Angeles, serving clients like Rolling Loud, EDC, Insomniac, and revitalizing the historic district of DT LA along the way. Embracing the burgeoning cannabis industry, he assumed diverse roles, reshaping legacy brands and launching new ones, including LIME, Olala THC Craft Soda, a Terp Tonic collaboration with Maven Genetics and the launch of URSA Live Rosin and WOX Extracts. His extensive industry network is a testament to his dedication to the plant.

Today, he is the CMO of Humboldt Family Farms. Tune in to hear about his journey into the cannabis industry!