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On this episode of the Mejer Journey Podcast, Lance C. Lambert, CMO of Grove Bags, joins the show. Lance has spent years cultivating brands and telling stories, formerly in the mainstream digital media and marketing space with companies like Scripps and AutoTrader prior to making the jump to the legal cannabis industry. Since a shift in late 2013, he has helped build big name industry brands like Weedmaps, The Cannabist, GreenBroz and Green Flower. He has had a strong focus on marketing and business development, taking these brands global. This is a conversation rich in cannabis history, culture, and business.