Packaging
20.9M
Coverage views, 60+ placements
Grove Bags
Earned media that grew the brand, the audience and the revenue.
Client results, with every number defined.
Six B2B cannabis companies, one number each, and exactly how we counted it.
Packaging equipment
14.9M
Coverage views in under a year
LeafyPack
A packaging equipment maker, earning 14.9M coverage views in under a year.
Pre-roll production
4.6M
Coverage views, 100+ placements
RollPros
More than 100 placements for a pre-roll production company.
Pre-roll processing
2.7M
Coverage views in less than 6 months, 1.1B total potential reach
Sorting Robotics
From a public presence that was virtually nonexistent to 2.7M coverage views in less than 6 months.
Marketing
1.6M
Coverage views in five months
CannaPlanners
Five months, 1.6M coverage views.
ESOP advisors and investment bank
1.4M
Coverage views, including Forbes
MBO Ventures
An ESOP advisor and investment bank, covered in Forbes.
“GLC succeeded in the original goal: giving us a louder loudspeaker. You're fanning the flame of the brand we've already built.”
"Green Lane Communication's creativity and ability to think outside the box have been invaluable."
Yasha Shamayeli, Director of Marketing, LeafyPack
"The work we've done with Green Lane has laid a strong foundation for my brand."
Darren Gleeman, Managing Partner, MBO Ventures
How we count
- Placements
- Individual pieces of earned coverage that name the client or quote its executives. Paid and sponsored content is not counted.
- Coverage views
- The number of people who actually viewed those specific placements, measured by our media monitoring platform.
- Total potential reach
- The combined audience of the outlets that covered the client. It describes the outlets' reach, never the client's own site traffic.
- Time frames
- Each number covers the engagement period stated on its card.