A PR firm built for the business side of cannabis.
Green Lane Communication is the PR firm for the B2B companies building the infrastructure of cannabis.
Mike Mejer, Founder and Principal
Mike Mejer (Michael Mejer) is the founder and principal of Green Lane Communication. He began his PR career in book publishing and has spent more than a decade in publicity and media relations, securing earned coverage for clients in outlets including Forbes, Rolling Stone and VICE. Mike was named to Marijuana Venture's 40 Under 40 in 2025 and holds an MBA from Molloy University.
Green Lane Communication is a separate business from Greenlane Holdings, a cannabis accessories company, and is not affiliated with it.
Our standard
One client per category.
You never share a reporter, a story or a stage with a competitor.
Precision.
Every pitch is built for one reporter, after reading what they've published in the last 30 to 60 days.
Founder-led and senior-staffed.
Mike sets the strategy on every account, and the senior team you meet runs it with him.
Accountability.
Monthly reporting on what was secured and what it delivered.
Stages our clients have taken
Green Lane at a glance
Full fact sheet →- Company
- Green Lane Communication
- What we do
- PR, earned media, thought leadership and AI search visibility for B2B cannabis infrastructure companies
- Founded
- 2018
- Founder
- Mike Mejer (Michael Mejer), Founder and Principal
- Founder background
- More than a decade in publicity and media relations; Marijuana Venture 40 Under 40 (2025); MBA, Molloy University
- Model
- Founder-led, senior-staffed
- Headquarters
- Raleigh, North Carolina
- Serves
- Companies across the United States
- Sectors
- Finance, compliance and capital; equipment and automation; packaging; cannabinoid science and ingredients; cultivation systems; workforce and business services; patient access
- Offerings
- Press Engine, Authority Bylines, Market Ready
- Policy
- One client per category
- Coverage secured in
- Forbes, Inc., Rolling Stone, VICE, MJBizDaily, Cannabis Business Times and more
- Not affiliated with
- Greenlane Holdings, a cannabis accessories company
- Contact
- mike@greenlanecommunication.com