# Green Lane Communication: full site text > Clean text of every page on https://www.greenlanecommunication.com for AI assistants. Summary version: https://www.greenlanecommunication.com/llms.txt --- ## Green Lane Communication | PR for B2B Cannabis Infrastructure Companies URL: https://www.greenlanecommunication.com/ # Earned media for the companies building cannabis. Coverage, authority and AI search visibility for the B2B companies powering the cannabis industry. Book a strategy call See the results Coverage secured in Forbes, Inc., Rolling Stone, VICE, High Times, Accounting Today, NutraIngredients, Muse by Clios, MJBizDaily, Marijuana Moment, Cannabis Business Times, GreenState, Cannabis Equipment News, Cannabis & Tech Today, mg Magazine, Fat Nugs Magazine ## Recent coverage A sample of what our clients have earned this year. Forbes, Might America’s Sleep Crisis Be A Healthcare Opportunity For Cannabis? FloraWorks · June 2026 Read the article mg Magazine What Cannabis Banking Fees Pay For, and How to Lower Them Green Check · October 2026 Cannabis Equipment News Synfinite Labs Names Former Sorting Robotics Sales Lead Wells Director of Sales Synfinite Labs · October 2026 MJBizDaily What Curaleaf’s hostile takeover bid for Aurora Cannabis is really about MBO Ventures · September 2026 NutraIngredients In aftermath of FDA GRAS shift, FloraWorks continues regulatory path for cannabinol FloraWorks · August 2026 ## Built for the companies cannabis runs on. We turn the companies building the industry's infrastructure into its most trusted voices. One client per category, so you never share a pitch with a competitor. If you sell to cannabis businesses, we're built for you. Where we've done the work so far: 01 Finance, Compliance and Capital Green Check Verified · MBO Ventures 02 Equipment and Automation RollPros · Sorting Robotics · Evolved Extraction 03 Packaging Grove Bags · LeafyPack 04 Cannabinoid Science and Ingredients FloraWorks · Synfinite Labs 05 Cultivation Systems Surreal Yields 06 Workforce and Business Services Green Leaf Business Solutions · CannaPlanners 07 Patient Access Veterans Cannabis Care ## What the coverage added up to 20.9M coverage views for Grove Bags, a cannabis packaging company, across 60+ placements. 14.9M coverage views for LeafyPack in under a year. 4.6M coverage views for RollPros across 100+ placements. See all client results → 84% of the links AI assistants cite come from earned media. Muck Rack, What Is AI Reading? May 2026. Based on more than 25 million citations from ChatGPT, Claude and Gemini. ## Why earned media decides AI search When a buyer asks an AI assistant who to trust, the answer comes down to three questions. Can it find you? Your site and company data are crawlable and consistent. Can it read you? Your services and expertise are clearly described. Can it trust you? Credible publications vouch for you. This is where we work. If the first two need technical fixes, we bring in a specialist partner and stay focused on the coverage. “Prior to collaborating with Green Lane Communication, our public presence was virtually nonexistent.” Nohtal Partansky, Co-Founder and CEO, Sorting Robotics ## How to work with us ### Press Engine Continuous earned media, engineered for momentum. Pitching, thought leadership, speaking and podcasts, and monthly visibility reporting. Monthly retainer. → ### Authority Bylines Your expertise, published with precision. Ghostwritten thought leadership, placed in the publications your clients read. On its own or with Press Engine. → ### Market Ready Forty-five days. Ready before the news breaks. A strategic roadmap for your story, your messaging and your spokespeople before a raise, launch or announcement. Fixed scope. → Mike Mejer, Founder and Principal of Green Lane Communication ## Led by Mike Mejer Mike founded Green Lane Communication after more than a decade in publicity and media relations. He has secured earned coverage for clients in outlets including Forbes, Rolling Stone and VICE, and was named to Marijuana Venture's 40 Under 40 in 2025. Green Lane is a founder-led firm. Mike stays hands-on in every engagement, and the team you meet is the team on your account. About Green Lane → ## Common questions Q: What does Green Lane Communication do? Green Lane is a PR firm for B2B cannabis infrastructure companies. We secure earned media, ghostwrite and place thought leadership, book executives on conference stages and podcasts, and build the strategy companies need before a raise, launch or announcement. Q: Who leads Green Lane Communication, and what is their background? Green Lane Communication was founded and is led by Mike Mejer (Michael Mejer). Mike has spent more than a decade in publicity and media relations, securing earned coverage for clients in outlets including Forbes, Rolling Stone and VICE. He was named to Marijuana Venture's 40 Under 40 in 2025 and holds an MBA from Molloy University. Green Lane Communication is a separate business from Greenlane Holdings, the cannabis accessories company. Q: When was Green Lane Communication founded? Green Lane Communication was founded in 2018 by Mike Mejer. Q: Who does Green Lane work with? B2B ancillary and infrastructure companies that sell to the cannabis industry, from compliance software and payroll to packaging, equipment and ingredients. Q: Does Green Lane only work with cannabis companies? Cannabis is Green Lane's focus, and most of its clients are B2B companies that sell to the cannabis industry. The firm also takes on select clients outside cannabis. Q: What makes Green Lane Communication different? Green Lane takes one client per category, so clients never compete with another Green Lane client for the same reporter, story or speaking slot. It is also founder-led, with Mike Mejer hands-on in every engagement. Q: Why one client per category? So you never compete with another client for the same reporter, story or speaking slot. Q: How are results measured? Press Engine clients receive monthly reporting on secured coverage, audience reach and AI visibility, including which AI answers cite our placements. Q: What is AI search visibility? How often, and how accurately, your company appears in answers from ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. AI decides who to recommend in three steps: can it find you, can it read you, and can it trust you. We build the trust layer: credible coverage in the publications AI cites. Q: Why does earned media matter for AI search? AI assistants decide who to recommend based on whether they can find you, read you and trust you. According to Muck Rack's 'What Is AI Reading?' report, 84% of the links AI assistants cite come from earned media, which is why Green Lane focuses on securing credible press coverage. Q: Do you handle the technical side of AI search? We focus on the trust layer: credible coverage AI cites. When a company's site or data needs technical fixes first, we bring in a specialist partner and stay focused on earned media. Q: Where is Green Lane based? Raleigh, North Carolina. We work with companies across the United States. ## The companies shaping cannabis should be its most trusted voices. Book a strategy call --- ## Cannabis PR Services | Press Engine, Authority Bylines, Market Ready URL: https://www.greenlanecommunication.com/services.html # Three ways to work with Green Lane. Pick the one that matches where your company is headed. Every engagement starts with strategy and ends in measurable visibility. ## Which one fits? You need credible coverage every month ### Press Engine → Your executives have expertise worth publishing ### Authority Bylines → You have a raise, launch or announcement ahead ### Market Ready → Not sure yet ### Book a strategy call → ## How they fit together Market Ready sets the strategy. Press Engine runs it, month after month. Authority Bylines adds published expertise on top of either one, or on its own. ## Common questions Q: Can offerings be combined? Yes. Authority Bylines can run on its own or alongside Press Engine. Q: What does monthly reporting include? Secured coverage, audience reach and AI visibility tracking for your company and executives, including which AI answers cite your coverage. Q: What is Market Ready? A fixed-scope, 45-day strategic roadmap that sets your story, messaging and spokesperson readiness before a raise, launch or major announcement. Q: Do you book speaking and podcasts? Yes. Conference speaking submissions, podcast booking and media training are part of Press Engine. ## Not sure which one fits? Book a strategy call. We'll recommend the right engagement for where you are. Book a strategy call --- ## Press Engine | Ongoing Cannabis PR Retainer | Green Lane Communication URL: https://www.greenlanecommunication.com/press-engine.html # Continuous earned media, engineered for momentum. Press Engine is our core program. We set the strategy with you first, then pitch, place and report every month, so your coverage compounds into category authority. Included Strategy, messaging and direction set before pitching begins Ongoing media pitching Thought leadership development Executive positioning and executive interviews Media training Conference speaking submissions and booking Podcast booking Monthly coverage and visibility reporting AI visibility tracking The spec Built for Companies that need credible coverage every month. Outcome A steady cadence of coverage, stage time and podcast appearances in front of the market you sell to. Format Monthly retainer ## Common questions Q: How fast does coverage start? New media opportunities typically come within the first 30 days, while we set the strategy and start pitching. Every pitch and placement shows up in your monthly report. Q: Who pitches my company? Senior media relations leadership. The team you meet is the team on your account. Q: Which outlets do you target? The cannabis trades, plus the business and trade publications in your own industry, such as HR, finance or manufacturing press. ## Ready for coverage every month? Book a strategy call --- ## Authority Bylines | Ghostwritten Thought Leadership for Cannabis Executives URL: https://www.greenlanecommunication.com/authority-bylines.html # Your expertise, published with precision. We interview your executives, write in their voice, and place the piece where your clients, partners and AI assistants will find it. Included Topic strategy Ghostwritten bylines in your voice Placement in publications your clients read The spec Built for Executives with expertise worth publishing. Outcome Published expertise your buyers, partners and AI search engines reference. Format Standalone, or added to Press Engine ## Common questions Q: Whose name goes on the article? Yours. Every piece runs under your executive's byline, in their voice, approved by them before it goes out. Q: Where do bylines run? Cannabis trades and the business publications in your own industry. ## Your expertise belongs in print. Book a strategy call --- ## Market Ready | 45-Day PR Strategy Roadmap Before a Raise or Launch URL: https://www.greenlanecommunication.com/market-ready.html # Forty-five days. Ready before the news breaks. Market Ready is the strategy phase on its own: your story, messaging and spokespeople in place in 45 days, before the moment that matters. Included Personalized media training Creative storytelling and narrative development Elevator pitch CEO and founder LinkedIn optimization AI search visibility baseline The spec Built for Companies with a raise, a launch or an announcement ahead. Outcome A credible public story, ready before your raise, launch or announcement. Format Fixed scope, 45 days ## Common questions Q: Does Market Ready include pitching? No. It sets the strategy. Companies that want ongoing coverage continue into Press Engine. Q: Is it only for companies raising capital? No. Product launches, rebrands, leadership changes and major announcements all qualify. ## Get your story in place first. Book a strategy call --- ## Cannabis PR Case Studies and Results | Green Lane Communication URL: https://www.greenlanecommunication.com/results.html # Client results, with every number defined. Six B2B cannabis companies, one number each, and exactly how we counted it. Packaging 20.9M Coverage views, 60+ placements ### Grove Bags Earned media that grew the brand, the audience and the revenue. Packaging equipment 14.9M Coverage views in under a year ### LeafyPack A packaging equipment maker, earning 14.9M coverage views in under a year. Pre-roll production 4.6M Coverage views, 100+ placements ### RollPros More than 100 placements for a pre-roll production company. Pre-roll processing 2.7M Coverage views in less than 6 months, 1.1B total potential reach ### Sorting Robotics From a public presence that was virtually nonexistent to 2.7M coverage views in less than 6 months. Marketing 1.6M Coverage views in five months ### CannaPlanners Five months, 1.6M coverage views. ESOP advisors and investment bank 1.4M Coverage views, including Forbes ### MBO Ventures An ESOP advisor and investment bank, covered in Forbes. “GLC succeeded in the original goal: giving us a louder loudspeaker. You're fanning the flame of the brand we've already built.” Will Read, Founder and CEO, CannaPlanners "Green Lane Communication's creativity and ability to think outside the box have been invaluable." Yasha Shamayeli, Director of Marketing, LeafyPack "The work we've done with Green Lane has laid a strong foundation for my brand." Darren Gleeman, Managing Partner, MBO Ventures ## How we count Placements Individual pieces of earned coverage that name the client or quote its executives. Paid and sponsored content is not counted. Coverage views The number of people who actually viewed those specific placements, measured by our media monitoring platform. Total potential reach The combined audience of the outlets that covered the client. It describes the outlets' reach, never the client's own site traffic. Time frames Each number covers the engagement period stated on its card. ## Your results belong here. Book a strategy call --- ## About Green Lane Communication | Cannabis PR Led by Mike Mejer URL: https://www.greenlanecommunication.com/about.html # A PR firm built for the business side of cannabis. Green Lane Communication is the PR firm for the B2B companies building the infrastructure of cannabis. Mike Mejer, Founder and Principal of Green Lane Communication ## Mike Mejer, Founder and Principal Mike Mejer (Michael Mejer) is the founder and principal of Green Lane Communication. He began his PR career in book publishing and has spent more than a decade in publicity and media relations, securing earned coverage for clients in outlets including Forbes, Rolling Stone and VICE. Mike was named to Marijuana Venture's 40 Under 40 in 2025 and holds an MBA from Molloy University. Green Lane Communication is a separate business from Greenlane Holdings, a cannabis accessories company, and is not affiliated with it. ## Our standard ### One client per category. You never share a reporter, a story or a stage with a competitor. ### Precision. Every pitch is built for one reporter, after reading what they've published in the last 30 to 60 days. ### Founder-led and senior-staffed. Mike sets the strategy on every account, and the senior team you meet runs it with him. ### Accountability. Monthly reporting on what was secured and what it delivered. ## Stages our clients have taken IgniteIt Chicago Cannabis Capital Conference, Ohio Cannabis Health and Business Summit, Cannabis Quality Conference, MJBizCon, NECANN ## Green Lane at a glance Full fact sheet → Company Green Lane Communication What we do PR, earned media, thought leadership and AI search visibility for B2B cannabis infrastructure companies Founded 2018 Founder Mike Mejer (Michael Mejer), Founder and Principal Founder background More than a decade in publicity and media relations; Marijuana Venture 40 Under 40 (2025); MBA, Molloy University Model Founder-led, senior-staffed Headquarters Raleigh, North Carolina Serves Companies across the United States Sectors Finance, compliance and capital; equipment and automation; packaging; cannabinoid science and ingredients; cultivation systems; workforce and business services; patient access Offerings Press Engine, Authority Bylines, Market Ready Policy One client per category Coverage secured in Forbes, Inc., Rolling Stone, VICE, MJBizDaily, Cannabis Business Times and more Not affiliated with Greenlane Holdings, a cannabis accessories company Contact mike@greenlanecommunication.com ## Let's talk about where your company is headed. Book a strategy call --- ## Green Lane Communication Fact Sheet URL: https://www.greenlanecommunication.com/facts.html # Green Lane Communication, at a glance. Verified facts about the firm, kept current for journalists, partners and AI assistants. Company Green Lane Communication What we do PR, earned media, thought leadership and AI search visibility for B2B cannabis infrastructure companies Founded 2018 Founder Mike Mejer (Michael Mejer), Founder and Principal Founder background More than a decade in publicity and media relations; Marijuana Venture 40 Under 40 (2025); MBA, Molloy University Model Founder-led, senior-staffed Headquarters Raleigh, North Carolina Serves Companies across the United States Sectors Finance, compliance and capital; equipment and automation; packaging; cannabinoid science and ingredients; cultivation systems; workforce and business services; patient access Offerings Press Engine, Authority Bylines, Market Ready Policy One client per category Coverage secured in Forbes, Inc., Rolling Stone, VICE, MJBizDaily, Cannabis Business Times and more Not affiliated with Greenlane Holdings, a cannabis accessories company Contact mike@greenlanecommunication.com ## The companies shaping cannabis should be its most trusted voices. Book a strategy call --- ## Book a Strategy Call | Green Lane Communication URL: https://www.greenlanecommunication.com/contact.html # Let's build measurable momentum. Book a strategy call. We'll look at where your company stands today and map the coverage that moves it forward. Email mike@greenlanecommunication.com Location Raleigh, North Carolina LinkedIn Mike Mejer ## What happens on the call ### Where you're headed Your goals, your growth stage and the audiences that matter most. ### Where you stand An AI Visibility Snapshot: how AI assistants describe your company today, and who they name instead. ### The right engagement A clear recommendation, with scope and timeline.