# AI Visibility | GEO for B2B Cannabis Companies

URL: https://www.greenlanecommunication.com/ai-visibility.html
Author: Mike Mejer, Founder and Principal, Green Lane Communication
Last updated: 2026-11-06

# Get named when buyers ask AI who to trust.
AI Visibility is the trust layer of generative engine optimization (GEO). We measure how ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews describe your company, then earn coverage in the publications those engines cite.
Included
AI visibility audit across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
Competitor comparison: who AI names instead of you
A map of the outlets AI engines cite as trust signals in your category
Earned media and bylines aimed at those outlets
Monthly AI visibility tracking and reporting
Handoff to our GEO specialist partner for technical website optimization
The spec
Built for
B2B cannabis companies that want AI assistants to recommend them, and describe them accurately.
Outcome
More frequent, more accurate mentions in AI answers, backed by credible coverage AI engines cite.
Format
Standalone, or included in Press Engine

## How AI Visibility works

### 1. Audit
We measure how AI assistants describe you today, who they name instead and which sources they cite.

### 2. Target
We map the publications AI engines trust in your category and build the pitch and byline plan around them.

### 3. Earn
We secure coverage and place bylines in those outlets, so AI engines have credible sources to cite.

### 4. Track
Every month you see how your AI visibility moves against your competitors.

## Common questions

Q: What is AI Visibility?
AI Visibility is Green Lane's generative engine optimization (GEO) service. It covers the trust layer: making sure the publications AI assistants rely on describe your company accurately and often.

Q: Is AI Visibility included in Press Engine?
Yes. Press Engine clients get AI Visibility as part of the monthly retainer. Companies that only want AI Visibility can also work with us on it on its own.

Q: Do you handle technical website optimization?
Technical work such as site structure, schema and crawler access goes to our GEO specialist partner. Green Lane coordinates the handoff and stays focused on the trust layer.

Q: How do you measure AI visibility?
We track how often AI assistants mention your company, what they say, which sources they cite and how you compare with competitors, and we report it every month.

## Get named in AI answers.
Book a strategy call